Ponara Eng

After being robbed, Brazilian retailer Reserva turns lemons into...

Fri, 25 Jan 2013 14:50:01 -0500

After being robbed, Brazilian retailer Reserva turns lemons into lemonade by turning the footage into an ad, that’s already received 200K Youtube views and an article on AdAge. Now that’s turning lemons into Limonada.

Comscore’s State of the Internet Report predicts mobile...

Fri, 15 Jun 2012 00:11:00 -0400

Comscore’s State of the Internet Report predicts mobile will surpass desktop use globally by 2014. It’s already happened in India. Lots of other great data points here.

Not a perfect movement, but a great cause nonetheless,...

Thu, 05 Apr 2012 16:43:49 -0400

Not a perfect movement, but a great cause nonetheless, here’s to the young folks trying to stop KONY in 2012.

Glad to see Brooklyn coming on strong in the startup scene.

Tue, 06 Mar 2012 10:58:18 -0500

Glad to see Brooklyn coming on strong in the startup scene.

Great coverage for 8thBridge in New York for WWD.

Wed, 08 Feb 2012 10:58:10 -0500

Great coverage for 8thBridge in New York for WWD.

Had fun speaking on social commerce this morning to a great MIMA...

Wed, 18 Jan 2012 17:00:01 -0500

Had fun speaking on social commerce this morning to a great MIMA crowd in St. Paul.

Looking foward to a clear eyed conversation on #socialcommerce...

Sat, 14 Jan 2012 12:49:04 -0500

Looking foward to a clear eyed conversation on #socialcommerce at MIMA this Wed. Honored to be presenting.

Deets:

http://www.mima.org/events/event/secrets-revealed-social-media-grows

5 Social Shopping Trends Shaping the Future of E-commerce

Fri, 23 Dec 2011 00:19:18 -0500

5 Social Shopping Trends Shaping the Future of E-commerce

Facebook Timeline rolls out to everyone - here’s a video...

Thu, 15 Dec 2011 10:09:30 -0500

Facebook Timeline rolls out to everyone - here’s a video tour in case you’re not familiar.

Read: Designing for Social Traction

Wed, 23 Nov 2011 11:07:56 -0500

Read: Designing for Social Traction:

A nice overview of UI designer and author Joshua Porter’s social design philosophy.

Retailers, don’t just take it from me that free shipping...

Tue, 22 Nov 2011 10:58:47 -0500

Retailers, don’t just take it from me that free shipping goes along way. Check out these eye-opening stats by e-commerce optimization firm Monentate:

- Shoppers spend an average 30% more when free shipping is offered

- 52% of cart abandonment is due to shipping and handling costs

Meet Thomas Suarez - 12 year old app developer, Tedx speaker and...

Thu, 17 Nov 2011 10:44:45 -0500

Meet Thomas Suarez - 12 year old app developer, Tedx speaker and a big fan of Steve Jobs.

The 8thBridge Social Commerce report on fashion is out and...

Wed, 16 Nov 2011 12:43:30 -0500

The 8thBridge Social Commerce report on fashion is out and getting great coverage from Internet Retailer and others. You can download it here.

Nordstrom, one of my favorite dept stores, is actually also one...

Wed, 26 Oct 2011 10:32:11 -0400

Nordstrom, one of my favorite dept stores, is actually also one of the most innovative when it comes to “lean” technology iteration - introducing the Nordstrom Innovation Lab.

Dropbox, the very well-funded cloud storage startup is...

Fri, 21 Oct 2011 11:32:02 -0400

Dropbox, the very well-funded cloud storage startup is successful because it has a killer product that gets rave reviews from its customers, has executed the freemium model perfectly and experiments with trends like gamification. Sure, this is a crowded space, but since when did storing your files seem so fun?

4 Reasons Every Online Brand Should Explore Gamification Strategies

Thu, 20 Oct 2011 14:28:45 -0400

4 Reasons Every Online Brand Should Explore Gamification Strategies:

Elizabeth Shaw is an emerging media analyst at Forrester Research, serving interactive marketing professionals. Follow her on twitter @shaw_smith2. Adding a few visual game elements to a brand’s site in order to “gamify” a marketing strategy and increase engagement just isn’t enoug…

PunchTab offers websites, blogs an “instant loyalty...

Thu, 20 Oct 2011 10:49:09 -0400

PunchTab offers websites, blogs an “instant loyalty rewards program”

Google Wallet street team in action - besides NFC smart phone...

Mon, 17 Oct 2011 22:05:15 -0400

Google Wallet street team in action - besides NFC smart phone purchasing, loyalty & rewards is also a big part of the Google Wallet value prop.

How do you deliver a novel campaign to restless Facebook users?...

Wed, 17 Aug 2011 10:35:58 -0400

How do you deliver a novel campaign to restless Facebook users? Start with this handy infographic of 64 core marketing techniques in eight feature categories. At the very least you’ll start recognizing the basis for any ‘new’ ideas you see on Facebook.

Adidas commerce “Originals”

Sat, 13 Aug 2011 16:58:04 -0400

Adidas commerce “Originals”